HEADQUARTERS
Lead Video and Motion Design
Headquarters, the newest brand developed by Harry’s, Inc. (think Harry’s and Flamingo), is dedicated to creating better solutions for women and their hair. Working with their exceptional team, I developed a motion language and video style for their product launch and first year of spots. Check them out at www.shopheadquarters.com
A few early tests with their GFX elements:
From there, I built out this trippy looping GIF to play as customers complete their online “Root Quiz.”
A few examples of incorporating the branding elements into the footage:
And here is a sample of the spots developed for social media:
Team
Head of Creative + Comms - NICOLE WILLIAMS
Graphic Design - ELIZABETH GOODSPEED
Art Direction - HALEY STARK
Music - LADY BRI