MACK WELDON
Video Editing and Motion Design
NYC-based Mack Weldon is reinventing men's basics. For the past few years, I’ve worked with their team to create content for VOD, OTT, OOH, and social media that highlights their smart design, premium fabrics, and simple shopping. Check out a selection of the videos we’ve worked on together or scroll to the bottom for a collection of social spots. All that said, I vouch for their product and if you are in the market for some excellent basics, visit them at www.mackweldon.com
This VOD/OTT spot ran in 2020 and highlights a broad collection of styles and footage from different shoots:
Customers really responded to the tech and attributes of different items, so I developed some graphic solutions to highlight them. Depending on the campaign, we worked out different styles and approaches to the graphics:
Another VOD/OTT spot from spring 2020 showcases actual MW customers and their love of the brand (I’ve been to Scott’s Brooklyn Restaurant and it is great). Hats off to Reuben Hernandez for the shoot!
In 2019, Mack Weldon launched the sweat-preventing Oxford shirt using 37.5® Technology. In the spirit of that number, this campaign asked 37.5 guys to test it… by doing a variety of sweat-inducing activities:
Here is a look at some of the social media campaigns I have created with Mack Weldon. Check out the different solutions to the horizontal, vertical, and square dimensions:
Team
Head of Creative + Comms - NICOLE WILLIAMS
Creative Project Manager - MANDELA COCORES
Senior Graphic Designer - AMANDA WRÓBEL
Copywriter - RI KENNEDY